Candy Kittens
No Nasties. All Good.
Synergy is the Hong Kong and Asia distributor for Candy Kittens, the London brand that set out to make sweets for grown-ups – and ended up dragging the whole sweet aisle into the 21st century.
Candy Kittens make sweets the New Fashioned® way: plant powered and packed with flavour. No gelatine. No palm oil. No artificial colours or flavours. Just gourmet sweets made with plants and real fruit juice, with that ‘gimme more’ chew that most brands still get from animal gelatine.
The story

2012 – London-born Candy Kittens was founded by Jamie Laing and Ed Williams with a bold mission: to challenge a dated sweets industry and the big beasts that dominated the shelves. They saw an opportunity for better sweets, made for adults.

2014 – The first Candy Kittens sweet shop opened on the King’s Road, London, followed soon after by a launch into Selfridges.

2018 – After years of product development the entire range went vegan. Plants deliver that texture without animal gelatine – and with no compromise on taste.

2022 – Candy Kittens became the first B Corp certified sweets brand, scoring 86.5 against a pass mark of 80. Not perfect, but committed to doing things better – by the world, the team and you.
Why plants, not gelatine?
Meat in sweets? Nasty. Most gummy sweets get their chew from animal gelatine. Candy Kittens proved you can make an irresistible sweet with plants instead – and every bag sold keeps gelatine off the shelf. Every recipe is made with real fruit juice, is palm oil free, and uses natural colours from sources like black carrot, sweet potato and spirulina.
The brand’s own words: “We’re on a mission, challenging our industry who hide meat in their sweets, to ditch the gelatine and to DO BETTER.”
The range in Hong Kong
These are the Candy Kittens sweets we keep in stock in Hong Kong, ready for same-week delivery. Singles for the desk drawer, cases for the office, party or shop.

Sour Watermelon
One-in-a-melon. Sweet, sour and made with 10% watermelon juice. The bestseller.
54g bag HK$23.50 · 140g bag HK$38 · Case of 12 x 54g HK$270

Wild Strawberry
A fruity explosion of strawberry and white grape juice. Unleash your wild side.
54g bag HK$23.50 · 140g bag HK$38 · Case of 12 x 54g HK$270

Eton Mess
Strawberries & cream, reimagined as a gourmet sweet. A British classic.
54g bag HK$23.50 · Case of 12 x 54g HK$270

Wanderlust
The first vegan gourmet chew – double-layered foamy and gummy chews in Strawberry, Orange, Blackcurrant and Passionfruit.
140g bag HK$38
Good to know
Every Candy Kittens recipe is 100% vegan, gelatine free, palm oil free, made with real fruit juice and free from artificial colours and flavours. They are produced with a dairy and nut free recipe, but are packed in a factory that handles peanuts, nuts, sesame and milk. Bags are resealable – useful for the desk drawer, less useful for willpower.
Orders over HK$300 ship free across Hong Kong.
Stocking Candy Kittens
Synergy supplies Candy Kittens to retailers, cafes, hotels and corporate clients across Hong Kong and Asia. For wholesale enquiries, contact wholesale@synergy.hk.



