Our Story
Life's too short for boring snacks.
We spend a slightly unreasonable amount of time thinking about food.
For almost twenty years, our team at Synergy has travelled the world discovering brands, tasting products and deciding what deserves a place on shelves across Asia.
And somewhere along the way, we realised something:
Why keep all the discoveries to ourselves?
So we created Chew & Chill.
It's our place to share the things we find, love and bring home.
Consider us your very hungry filter.
There are thousands of new food and drink products launched around the world every year.
You don't need thousands.
You need the good ones.
We look for products that make us stop after the first bite or sip. Sometimes that's because they're healthier. Sometimes they're more sustainable. Sometimes someone has reinvented a category we thought couldn't be reinvented.
And occasionally they're here simply because they're ridiculously good.
Our job is to find them before you have to.
From London, LA and beyond — to Hong Kong.
Many of the brands you'll discover here began thousands of kilometres away.
Our job at Synergy is to close that distance.
We work directly with exciting international brands to bring their products into Asia, put them onto local shelves and help tell their stories to a completely new audience.
Chew & Chill gives us the opportunity to do something even more personal: put those discoveries directly into your hands.
No plane ticket required.
Better doesn't have to mean boring.
We're interested in where food is going next.
More plants. Better ingredients. Smarter nutrition. Less waste. Functional foods that actually function. Drinks made differently. Snacks with personality.
But we're equally interested in something much simpler:
Does it taste good?
Because food can tick every box in the world, but if you're not reaching back into the bag, none of the rest really matters.
That's the balance behind Chew & Chill.
Good for you when it can be.
Better for the planet where possible.
Always worth eating.
Come hungry. Stay curious.
Some of the brands here you may already know.
Some you probably won't.
Yet.
That's exactly how we like it.
We'll keep travelling, tasting and searching for what's next.
You just have to decide what to try first.
Chew. Discover. Chill. Repeat.
The people behind Chew & Chill
Chew & Chill is created by Synergy, an independent FMCG brand builder and Certified B Corporation that's been discovering and building international brands in Asia for nearly two decades.
