From Farm to Bag: How Brown Bag Crisps Are Made
Introduction: The Art of Real Crisps
There’s something special about opening a bag of crisps and tasting that perfect balance of crunch, seasoning, and natural potato flavor. Brown Bag Crisps have become a favorite among snack lovers because they do things differently slow, careful, and in small batches. In this post, we take you behind the scenes to show you how these hand-cooked crisps go from farm to bag.
Step 1: Choosing the Perfect Potatoes
Great crisps start with great potatoes. Brown Bag selects high-quality British potatoes that have just the right balance of starch and moisture. This ensures that each crisp comes out golden and crunchy, not greasy or soggy.
Step 2: Slicing with Care
The potatoes are sliced thinly but not too thin just enough to crisp up while keeping that satisfying bite. The thickness is consistent to guarantee an even cook across every batch.
Step 3: Cooking in Small Batches
Unlike mass-produced chips, Brown Bag cooks in small batches to maintain control over temperature and texture. Each batch is carefully watched so the crisps come out perfectly golden, never burnt or undercooked.
Step 4: Seasoning with Real Ingredients
No artificial flavor powders here — Brown Bag uses natural seasonings like sea salt, malt vinegar, cheddar cheese, and oak-smoked chili. The seasoning is added while the crisps are still warm, helping it cling to each slice for even coverage.
Step 5: Quality Control & Packaging
Each batch is tasted before packaging to ensure flavor and crunch meet Brown Bag’s high standards. Then they’re sealed in foil packs designed to lock in freshness without extra preservatives.
Commitment to Sustainability
Brown Bag Crisps are not just tasty — they’re better for the planet. The brand is committed to responsible sourcing and recyclable packaging, reducing its footprint wherever possible.
Perfect Pairings
Brown Bag Crisps are delicious on their own, but here are some pairing ideas:
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Sea Salt Crisps + Sparkling Dash Water – a simple, refreshing combo.
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Cheddar Cheese Crisps + Wine Night – pair with a light white wine.
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Smoky Crisps + Craft Beer – the ultimate game-day snack.
Why Small-Batch Matters
Small-batch production allows for:
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Consistent quality: No overcooked or soggy chips.
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Better flavor: Seasoning is more balanced and natural.
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Artisan feel: Every bag tastes thoughtfully crafted.
Brown Bag Crisps are a celebration of careful cooking, natural ingredients, and honest flavor. The next time you open a bag, you’ll know the journey each crisp took from farm to your hand.